Information engineering is a term describing the design and development of information for specific uses. An online course is designed to teach subject matter to a distant learner who takes action with that new knowledge. An advertisement is designed to inform, engage and entice the audience into taking action, like buying a product.

The engineering of information, the process of taking a variety of concepts, processes, and contexts and transforming them into a coherent message, using the best medium, to connect with the right audience, is a one of the most important jobs in the modern economy.

Bringing everything together.